Barracuda Taco Stand — KPI Dashboard

🚨

B4 Bay St. Louis — Revenue Down 35.7% YTD, but June/July Show a Real Turnaround

Revenue of $315.7K vs $491.2K PY, a $175.5K decline. Payroll is still running hot at 53.8% of revenue (+6.9 pts vs PY) even though COGS% has improved to 35.8% (-5.1 pts vs PY). YTD NOI is -$47.9K (PY -$36.5K) and Net Income is -$66.3K (PY -$41.0K). The nuance flagged last cycle is confirmed: MTD (Jun 1-28) NOI is +$7.6K versus PY's -$11.1K, and the most recent full week (Jun 22-28) NOI is essentially breakeven at +$110 versus PY's -$6.6K — a genuine swing from loss to breakeven at the weekly level, even with the top line still down. Worth watching whether this holds through July.

⚠️

B2 Algiers/Pelican — Margin Erosion Is Getting Worse, Not Better

YTD revenue is up +6.3% to $1.19M, but NOI is down 29.8% to $179.9K (was $256.4K PY) as both COGS% (32.9%, +2.4 pts vs PY) and Payroll% (34.6%, +2.8 pts vs PY) run hot. Unlike B4, this one isn't turning around — the most recent full week (Jun 22-28) NOI is $9.4K vs PY's $23.9K, a 60.6% decline, the worst week-over-week comp of any mature location. Revenue growth alone won't fix this; worth a hard look at vendor costs and labor scheduling here specifically.

⚠️

B5 Huntsville (New Location) — $110.5K Net Loss in Launch Phase, Now on Full Weekly Data

Ramped to $643.2K YTD by July 4. Payroll is running at 44.8% of revenue and COGS at 39.7% — both above target, though under the 50%/40% thresholds that would trigger a hard flag. This is the first cycle with B5 on the same weekly reporting cadence as the mature locations (previous cycles used a stale one-off export) — worth a cost-structure review now, before volume locks in current staffing/ordering patterns.

📈

QuickBooks Reconnected — Full Fresh Financials for All 5 Locations · B3 Leads Growth (+16.2%) · B1 Still the Profit Engine

This cycle's refresh successfully reconnected QuickBooks for all five entities (B1-B5), replacing last cycle's stale pulls. B3 Baton Rouge grew fastest of the four mature locations and carries the strongest NOI margin (23.3%), up 24.3% vs PY. B1 Tchoupitoulas remains the largest contributor in dollars: $720.7K NOI and $499.1K Net Income YTD, with payroll actually down slightly to 25.9% of revenue. Same-store revenue (B1-B4) is up 6.8% vs PY — still ahead of the +5% target, a touch below the +7.7% pace shown last cycle as the full-year comp normalizes. System-wide blended COGS is 33.3%, still about 3 pts over target.

💡 Suggested Action Items — YTD

B2Diagnose the margin slippage before it deepens further. COGS (32.9%, +2.4 pts vs PY) and payroll (34.6%, +2.8 pts vs PY) are both running hot, and the trend is worsening — the most recent full week's NOI is down 60.6% vs PY, the worst of any mature location. Worth a vendor/portion-cost check plus a labor-scheduling review now rather than waiting for the next cycle.

B4Confirm the turnaround is real and start planning the staffing model around it. YTD is still down 35.7%, but MTD NOI (+$7.6K vs PY -$11.1K) and the most recent week (breakeven vs PY -$6.6K) both point to a genuine inflection. Worth understanding what's driving it (cost discipline, mix shift, staffing) so it can be sustained into July.

B5Run a cost-structure review before launch-phase patterns harden. Payroll (44.8%) and COGS (39.7%) are both above target, though not yet over the 50%/40% hard-flag thresholds. This cycle is the first with B5 on full weekly QuickBooks data — worth using it to set a proper baseline.

SYSTEMTrace the ~3-point system-wide COGS overage (33.3% vs the 30% target) to specific vendors or categories. B2, B3, B4, and B5 are all running hot on COGS; B1 at 31.8% is the closest to target and worth using as the internal benchmark.

System-Wide YTD Summary

Total Revenue

$6.30M

Same-store ↑ +6.8% vs PY

Blended COGS %

33.3%

+3.3 pts above target

Gross Profit

$4.20M

66.7% margin

Blended Payroll %

31.2%

Of total revenue

System NOI

$1.12M

17.8% margin

System Net Income

$687.1K

10.9% margin · incl. B4/B5 losses

All-Location Performance — YTD

Location	Revenue	vs PY	COGS %	GP %	Payroll %	NOI	Net Income
B1 Tchoupitoulas	$2,532,750	+10.5%	31.8%	68.2%	25.9%	$720,675	$499,076
B2 Algiers/Pelican	$1,189,777	+6.3%	32.9%	67.1%	34.6%	$179,897	$137,574
B3 Baton Rouge	$1,622,274	+16.2%	32.9%	67.1%	27.4%	$378,494	$227,210
B4 Bay St. Louis	$315,682	-35.7%	35.8%	64.2%	53.8%	-$47,928	-$66,332
B5 Huntsville	$643,217	New	39.7%	60.3%	44.8%	-$109,607	-$110,469
System Total	$6,303,701	+6.8%*	33.3%	66.7%	31.2%	$1,121,531	$687,060

*System vs-PY growth reflects same-store (B1–B4) comparison: $5,660,484 vs $5,298,202 PY. B5 is excluded from growth% (no prior-year data, opened in 2026). All five entities (B1–B5) reconnected to QuickBooks this cycle and reflect live data through 7/4/2026.

Revenue by Location — YTD

Current year vs. prior year (B5 has no PY)

COGS % by Location — YTD

Dashed line = 30% target

Net Operating Income ($) — YTD

By location

Net Income Margin (%) — YTD

By location

Location KPI Scorecards — YTD

B1 · Tchoupitoulas

Revenue

$2.53M

PY: $2.29M

vs LY

+10.5%

↑ $241.0K

COGS %

31.8%+1.6 pts

Gross Profit %68.2%

Payroll % of Rev25.9%

NOI$720.7K (28.5%)

Net Income$499.1K (19.7%)

B2 · Algiers/Pelican

Revenue

$1.19M

PY: $1.12M

vs LY

+6.3%

↑ $70.7K

COGS %

32.9%+2.4 pts

Gross Profit %67.1%

Payroll % of Rev34.6%

NOI$179.9K (15.1%)

Net Income$137.6K (11.6%)

B3 · Baton Rouge

Revenue

$1.62M

PY: $1.40M

vs LY

+16.2%

↑ $226.0K

COGS %

32.9%+1.0 pts

Gross Profit %67.1%

Payroll % of Rev27.4%

NOI$378.5K (23.3%)

Net Income$227.2K (14.0%)

B4 · Bay St. Louis

Revenue

$315.7K

PY: $491.2K

vs LY

-35.7%

↓ $175.5K

COGS %

35.8%+5.8 pts

Gross Profit %64.2%

Payroll % of Rev53.8%

NOI-$47.9K (-15.2%)

Net Income-$66.3K (-21.0%)

B5 · Huntsville New

Revenue

$643.2K

No PY — opened 2026

vs LY

N/A

Launch phase

COGS %

39.7%+9.7 pts

Gross Profit %60.3%

Payroll % of Rev44.8%

NOI-$109.6K (-17.0%)

Net Income-$110.5K (-17.2%)

✅

QuickBooks Reconnected — B3's COGS Spike Reversed, B4's Turnaround Confirmed

All five entities reconnected this cycle; MTD (Jun 1–28) now covers a full 28 days for every location, including B5 for the first time. The most important finding: B3's COGS spike flagged last cycle (39.3%) has reversed — MTD COGS is now 32.9%, actually 2.3 pts better than its PY rate (35.2%), suggesting last cycle's read was a timing blip rather than a sustained cost problem. Also confirmed: B4's profitability turnaround is holding into the most recent week (see banner below).

System-Wide MTD Summary

Total Revenue

$891.3K

Full 28 days of June, all 5 locations

Blended COGS %

32.8%

+2.8 pts above target

Gross Profit

$599.1K

67.2% margin

Blended Payroll %

29.5%

Of MTD revenue

System NOI

$211.2K

23.7% margin

System Net Income

$152.7K

17.1% margin

All-Location Performance — MTD (Jun 1–28, 2026, all 5 locations)

Location	Revenue	vs PY	COGS %	GP %	Payroll %	NOI	Net Income
B1 Tchoupitoulas	$322,441	+5.5%	30.2%	69.8%	21.4%	$115,410	$90,583
B2 Algiers/Pelican	$161,004	+3.7%	33.2%	66.8%	34.3%	$30,046	$17,575
B3 Baton Rouge	$216,597	+10.4%	32.9%	67.1%	28.6%	$55,569	$37,443
B4 Bay St. Louis	$53,413	-30.3%	33.2%	66.8%	39.2%	$7,575	$4,443
B5 Huntsville	$137,877	New	38.0%	62.0%	40.5%	$2,607	$2,607
System Total	$891,332	+2.7%*	32.8%	67.2%	29.5%	$211,207	$152,651

B1–B4 vs-PY compares matched calendar weeks (Jun 1-7, 8-14, 15-21, 22-28 vs the same weeks one year prior). *System vs-PY reflects same-store (B1–B4) total: $753,455 vs $733,757 PY. B5 is excluded from growth% (no prior-year data) but is now on the same full 28-day weekly reporting cadence as the mature locations for the first time this cycle.

Revenue by Location — MTD

Jun 1–28, 2026, all 5 locations (28 days)

COGS % by Location — MTD

Dashed line = 30% target

Net Operating Income ($) — MTD

By location

Net Income Margin (%) — MTD

By location

Location KPI Scorecards — MTD

B1 · Tchoupitoulas

MTD Revenue

$322.4K

28 days

COGS %

30.2%

vs 30% target

Gross Profit %69.8%

Payroll % of Rev21.4%

NOI$115.4K (35.8%)

Net Income$90.6K (28.1%)

B2 · Algiers/Pelican

MTD Revenue

$161.0K

28 days

COGS %

33.2%

vs 30% target

Gross Profit %66.8%

Payroll % of Rev34.3%

NOI$30.0K (18.7%)

Net Income$17.6K (10.9%)

B3 · Baton Rouge

MTD Revenue

$216.6K

28 days

COGS %

32.9%

vs 30% target

Gross Profit %67.1%

Payroll % of Rev28.6%

NOI$55.6K (25.7%)

Net Income$37.4K (17.3%)

B4 · Bay St. Louis

MTD Revenue

$53.4K

28 days

COGS %

33.2%

vs 30% target

Gross Profit %66.8%

Payroll % of Rev39.2%

NOI$7.6K (14.2%)

Net Income$4.4K (8.3%)

B5 · Huntsville New

MTD Revenue

$137.9K

28 days

COGS %

38.0%

vs 30% target

Gross Profit %62.0%

Payroll % of Rev40.5%

NOI$2.6K (1.9%)

Net Income$2.6K (1.9%)

Live Hourly Labor — Toast POS (MTD: Jul 1–4, 2026)

⚠️

July 4th Only — Partial Holiday Day, Numbers Are Inflated — Read With Caution

This data reflects a single partial day (July 4, 2026), pulled live at approximately 2:15–2:23 PM with employees still clocked in and afternoon/dinner sales not yet recorded. Holiday Saturday mornings run labor-heavy relative to sales, so all labor % figures are significantly elevated versus a full-month average. B5 Huntsville's 90.7% is extreme even by partial-day standards and will normalize materially as July sales accumulate. The system-wide 43.4% is not a meaningful benchmark yet. Use the QBO-based week sections below for the more reliable current operational read.

Location	Net Sales (Toast)	Hourly Labor Spend	Hourly Labor % of Net Sales
B1 Tchoupitoulas	$3,436	$1,294	37.7%
B2 Algiers	$1,412	$571	40.5%
B3 Baton Rouge	$2,250	$896	39.8%
B4 Bay St. Louis	$1,628	$479	29.4%
B5 Huntsville	$1,154	$1,046	90.7%
System Total	$9,880	$4,287	43.4%

Source: Toast POS Labor Summary, pulled live 7/4/2026 (~2:15–2:23 PM), "This Month" filter = Jul 1–4, 2026. All data reflects July 4th only — a partial holiday Saturday with employees still clocked in at time of pull. "Net Sales (Toast)" is Toast's own POS figure and differs slightly from the QuickBooks-based Revenue used elsewhere on this tab. "Hourly Labor Spend" covers hourly team members and shift leads only; salaried Store Managers and ASMs are not included in Toast labor reports — their compensation is captured separately in QuickBooks under Manager Wages. System-level labor % will normalize significantly as July sales accumulate over the full month.

Hourly Labor % of Net Sales — Jul 4, 2026 (Partial Day)

Pulled ~2:15 PM · Inflated — holiday morning labor vs. partial sales · Dashed line = system average (43.4%)

Last Complete Week vs. Same Week Last Year — Jun 22–28, 2026

✅

Payroll Spike Confirmed as One-Time — Every Location Back to Normal

Last cycle's system-wide payroll spike (Jun 15–21) did not repeat. In this most recent fully-closed week (Jun 22–28), same-store payroll-to-revenue is 31.7% versus 31.8% a year ago — essentially flat, and back in line with normal patterns for B1 (28.1% vs PY 30.6%) and B2 (35.6% vs PY 35.6%, unchanged). B3 (30.6%, PY 26.6%) and B4 (48.1%, PY 43.9%) are running a bit above their own PY rates but nowhere near the prior week's spike levels. This confirms the earlier read: a one-time bonus run or tax/benefits true-up, not a sustained staffing cost increase. Same-store NOI this week is $58.7K (PY $50.2K), and Net Income across B1–B4 is $44.0K — a big swing back from the prior week's -$35.1K.

Location	Revenue	vs PY	COGS %	Payroll %	NOI	Net Income
B1 Tchoupitoulas	$85,864	+4.6%	28.5%	28.1% (PY 30.6%)	$30,579	$23,681
B2 Algiers/Pelican	$40,861	+1.8%	32.2%	35.6% (PY 35.6%)	$9,403	$6,027
B3 Baton Rouge	$56,410	+7.3%	29.0%	30.6% (PY 26.6%)	$18,585	$14,170
B4 Bay St. Louis	$13,450	-27.8%	29.8%	48.1% (PY 43.9%)	$110	$110
Same-Store Total (B1–B4)	$196,585	+1.6%*	29.5%	31.7% (PY 31.8%)	$58,677	$43,988

*B5 Huntsville is now on the same weekly cadence but has no PY comparison (opened 2026); its Jun 22–28 revenue was $35,630 with NOI of $4,003. PY comparison week is Jun 23–29, 2025 (the matched calendar week). This is the most recent fully-closed week; the partial current week (Jun 29–Jul 4) is excluded until it closes.

Revenue — Last Week vs Same Week PY

Jun 22–28, 2026 vs Jun 23–29, 2025

Payroll % of Revenue — Last Week vs Same Week PY

Back to normal — no repeat of the prior week's spike

💡 Suggested Action Items — MTD

SYSTEMPayroll spike confirmed one-time — close the loop with payroll/HR and move on. The most recent week's payroll-to-revenue is back to normal at every mature location (same-store 31.7% vs PY 31.8%), consistent with a bonus run or tax/benefits true-up rather than a sustained cost increase.

B2This is now the location needing attention, not B3. NOI is down 33.6% MTD and 60.6% in the most recent week vs PY — the only mature location trending worse, not better. Worth a vendor/portion-cost check and a labor-scheduling review here specifically.

B4Validate and lean into the turnaround. MTD NOI swung to +$7.6K (PY -$11.1K) and the most recent week hit breakeven (PY -$6.6K) even with revenue still down 27.8%. Worth understanding the driver (cost discipline vs. mix shift) so it can be replicated at scale.

B5Revisit the staffing model now that B5 has a full month of clean data. MTD payroll (40.5%) and COGS (38.0%) are both above target — worth a scheduling and vendor-cost review before these become entrenched habits at a still-young location.

✅

Reviews Refreshed — Data Through 6/28/2026

This tab reflects live Marqii data through 6/28/2026. Prior-year (PY) comparisons below are true year-over-year figures (Jan 1 – Jun 28, 2025 and Jun 1 – Jun 28, 2025), pulled directly rather than from Marqii's built-in "lookback" field — that field turned out to compare against the immediately-preceding period of equal length, not the prior year, which would have understated some of these moves. B5 Huntsville opened in 2026 and has no prior-year baseline.

Customer Reviews — YTD (Jan 1 – Jun 28, 2026)

⭐

Review Trend: Ratings Softened System-Wide YTD vs. Last Year — B4 Slipping Further

All four mature locations remain down vs. their true year-ago baseline: B1 4.45★ (PY 4.58★), B2 4.70★ (PY 4.90★ — still the largest point drop, -0.20), B3 4.61★ (PY 4.67★), and B4 4.15★ (PY 4.33★) — B4 has slipped further since last cycle (was 4.25★). B4's review volume is also down sharply — 56 mentions YTD vs. 113 a year ago — consistent with the traffic/revenue softness flagged elsewhere in this dashboard. B5 Huntsville opened in 2026 (no PY baseline) and is running at 4.44★ on 260 mentions, down slightly from 4.51★ last cycle as its volume has grown.

B1 · Tchoupitoulas

4.45★ ▼ vs 4.58★

209 mentions (PY 183) · sentiment 22.6 (PY 25.5)

Food4.62★ (n=63)

Service4.34★ (n=16)

Experience4.95★ (n=29)

Price3.99★ (n=5)

⚠ 8 low-star (1–2★) reviews YTD

B2 · Algiers/Pelican

4.70★ ▼ vs 4.90★

222 mentions (PY 241) · sentiment 26.7 (PY 30.4)

Food5.00★ (n=74)

Service4.47★ (n=20)

Experience4.69★ (n=46)

Price4.97★ (n=5)

⚠ 6 low-star (1–2★) reviews YTD

B3 · Baton Rouge

4.61★ ▼ vs 4.67★

155 mentions (PY 170) · sentiment 26.7 (PY 23.7)

Food5.00★ (n=49)

Service4.80★ (n=17)

Experience4.98★ (n=31)

Price2.16★ (n=2)

⚠ 5 low-star (1–2★) reviews YTD

B4 · Bay St. Louis

4.15★ ▼ vs 4.33★

56 mentions (PY 113) · sentiment 18.2 (PY 27.1)

Food4.18★ (n=18)

Service4.37★ (n=7)

Experience4.27★ (n=5)

Price3.05★ (n=3)

⚠ 4 low-star (1–2★) reviews YTD

B5 · Huntsville New

4.44★ no PY

260 mentions YTD · sentiment 24.5 · opened 2026, no prior-year baseline

Food4.73★ (n=77)

Service5.00★ (n=26)

Experience5.00★ (n=35)

Price5.00★ (n=9)

⚠ 7 low-star (1–2★) reviews YTD

Category Sentiment Stars by Location — YTD

Food / Service / Experience / Price

Low-Star (1–2★) Reviews by Location — YTD

30 total flagged reviews across all locations

Customer Reviews — MTD (Jun 1 – Jun 28, 2026)

⭐

Review Trend: B1 and B3 Both Improving This Cycle; B5 Cooling Off as Volume Grows

B1 and B3 both ticked up since last cycle: B1 is now 4.20★ (was 4.11★), and B3 has recovered to 4.23★ (was 4.00★) on 30 reviews — both remain below their true year-ago baselines (B1 PY 4.54★, B3 PY 4.62★), but the direction this week is positive. B2 is down slightly (4.75★ vs. 5.00★ PY) on 24 reviews. B4's 5.00★ is technically up vs. last year's 4.83★, but both periods are tiny samples (6 vs. 16 reviews) — not enough volume to read into. B5 (no PY) cooled to 4.48★ on 52 reviews, down from 4.93★ last cycle as volume nearly doubled — including its first 2 low-star reviews of the month.

B1 · Tchoupitoulas

4.20★ ▼ vs 4.54★

28 mentions (PY 26) · sentiment 25.1 (PY 20.2)

Food4.68★ (n=8)

Service2.32★ (n=2)

Experience5.00★ (n=5)

Pricen/a (n=0)

⚠ 2 low-star reviews MTD

B2 · Algiers/Pelican

4.75★ ▼ vs 5.00★

24 mentions (PY 29) · sentiment 25.9 (PY 25.5)

Food4.86★ (n=9)

Service5.00★ (n=3)

Experience5.00★ (n=4)

Pricen/a (n=0)

⚠ 1 low-star review MTD

B3 · Baton Rouge

4.23★ ▼ vs 4.62★

30 mentions (PY 30) · sentiment 29.3 (PY 23.4)

Food4.95★ (n=9)

Service5.00★ (n=2)

Experience5.00★ (n=3)

Price1.00★ (n=1)

⚠ 2 low-star reviews MTD

B4 · Bay St. Louis

5.00★ ▲ vs 4.83★

6 mentions (PY 16) · sentiment 20.4 (PY 35.4) · n=6, small sample

Food2.32★ (n=1)

Service2.32★ (n=1)

Experience5.00★ (n=1)

Price2.32★ (n=1)

✓ 0 low-star reviews MTD

B5 · Huntsville New

4.48★ no PY

52 mentions MTD · sentiment 25.1 · no prior-year baseline

Food5.00★ (n=15)

Service5.00★ (n=7)

Experience4.41★ (n=11)

Pricen/a (n=0)

⚠ 2 low-star reviews MTD

Category Sentiment Stars by Location — MTD

Food / Service / Experience / Price (small samples — directional)

Low-Star (1–2★) Reviews by Location — MTD

7 total flagged reviews this month

💡 Suggested Action Items — Reviews

B3Rating is recovering — worth confirming it holds. MTD climbed from 4.00★ to 4.23★ and sentiment jumped from 23.4 to 29.3 with 7 fresh reviews. Worth a quick read of the newest reviews to see if it lines up with any change on the COGS spike flagged on the MTD tab.

B5MTD rating cooled from 4.93★ to 4.48★ as volume nearly doubled (34→52 mentions), including the location's first 2 low-star reviews of the month. Not a YTD problem yet (4.44★), but worth a manager read of the low-star reviews now, before launch-phase patterns set in.

B1MTD rating ticked up (4.11★→4.20★) but remains well below its PY baseline (4.54★). Service continues to score lowest (2.32★, though only n=2) — worth checking whether it's concentrated on specific shifts.

B4Track review volume as a leading indicator for traffic recovery. Mentions are down to 56 YTD from 113 PY, consistent with the revenue decline flagged on the YTD tab — volume should tick back up before the rating does.

SYSTEMAll four mature locations remain down on rating vs. true PY this year, and YTD low-star review count has grown to 30 (from 27 last cycle). Worth a quick read of the lowest-starred reviews across locations to spot a shared theme (staffing, wait times, pricing) rather than treating each location's dip as isolated.

📝 Weekly Insights & Notes

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🐟 Barracuda Taco Stand — KPI Dashboard